Bachelor of Communication (Hons) in Corporate Communication (BK201)
ABOUT THE PROGRAMME
The Bachelor of Communication (Hons) in Corporate Communication is a program that aims to equip students with the necessary skills and understanding of corporate communication, along with knowledge of relevant theories and practices in the field. The program provides students with exposure to the latest developments in the communication industry, and is designed to prepare them through a series of lectures and practical assignments.
The objective of the program is to contribute to a higher level of professionalism for future candidates, with a special focus on various aspects of corporate communication, including planning, preparation, organization, and utilization in the current organizational context. Additionally, students possessing relevant diploma or equivalent qualifications are entitled to apply for exemptions or credit transfer, which enables them to graduate in less than the stipulated time.
COURSE DETAILS
Programme: Bachelor of Communication (Hons) in Corporate Communication
Programme Code: BK201
Medium of Instruction: English
Reference: R/321/6/0178 (MQA/FA5366) 16/04/2020-15/04/2025
The objective of the program is to contribute to a higher level of professionalism for future candidates, with a special focus on various aspects of corporate communication, including planning, preparation, organization, and utilization in the current organizational context. Additionally, students possessing relevant diploma or equivalent qualifications are entitled to apply for exemptions or credit transfer, which enables them to graduate in less than the stipulated time.
COURSE DETAILS
Programme: Bachelor of Communication (Hons) in Corporate Communication
Programme Code: BK201
Medium of Instruction: English
Reference: R/321/6/0178 (MQA/FA5366) 16/04/2020-15/04/2025
Minimum Requirement:
i. A pass in Sijil Tinggi Persekolahan Malaysia (STPM) or its equivalent, with a minimum of Grade C (GPA 2.00) in any two subjects and a credit in English at SPM or its equivalent;
i. A pass in Sijil Tinggi Persekolahan Malaysia (STPM) or its equivalent, with a minimum of Grade C (GPA 2.00) in any two subjects and a credit in English at SPM or its equivalent;
OR
ii. A pass in Sijil Tinggi Agama Malaysia (STAM) with a minimum grade of Jayyid and a credit in English at SPM or its equivalent;
OR
iii. A Diploma or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent;
OR
iv. A Diploma in Media and Communication or its equivalent;
OR
v. Matriculation/Foundation or its equivalent, with a minimum CGPA of 2.00 and credit in English at SPM or its equivalent.
Note: For International students, Test of English as a Foreign Language (TOEFL) score of 500 OR International English Language Testing System (IELTS) score of 5.0 OR its equivalent is needed. If a student does not meet this requirement, HEPs must offer English proficiency courses to ensure that the student’s proficiency is sufficient to meet the needs of the programme. This is normally conducted through an assessment process.
Semester 1/Year 1
Introduction to Communication and Media Studies
Effective Human Communication
Intercultural Communication
Organisational Communication
Corporate Communication
Semester 2/Year 1
Photo Communication
Public Relations Campaign
Strategic Integrated Marketing Communication
Arabic 1 / Mandarin 1 / French 1
Writing in Public Relations
Crisis Communication
Semester 3/Year 1
Effective Communication
Essential of Business Communication
Psychology
Semester 1/Year 2
Communication Law & Ethics
Statistics for Social Sciences
Training & Development in Corporate Context
Arabic 2 / Mandarin 2 / French 2
Grammar In Writing
Penghayatan Etika & Peradaban
Bahasa Melayu Komunikasi 2 (International Students)
Semester 2/Year 2
Community Event Management and Planning
Communication Research Method
Graphic and Creative Production
Fundamental of Advertising
Falsafah dan Isu Semasa
Pengajian Islam 3 / Ethics and Morale 3
Semester 3/Year 2
Media Planning / Digital Advertising / Copywriting
Web Design Production
New Media
Semester 1/Year 3
Financial Communication
Corporate Identity and Branding
Academic Writing
Media Technology and Society
Media Digital
Semester 2/Year 3
Communication Final Project
Event Management and Planning
Introduction to Data Analytics
Entrepreneurship with Digital Application 2
Media Planning / Digital Advertising / Copywriting 2
Khidmat Masyarakat 2
Semester 3/Year 3
Industrial Training
Introduction to Communication and Media Studies
Effective Human Communication
Intercultural Communication
Organisational Communication
Corporate Communication
Semester 2/Year 1
Photo Communication
Public Relations Campaign
Strategic Integrated Marketing Communication
Arabic 1 / Mandarin 1 / French 1
Writing in Public Relations
Crisis Communication
Semester 3/Year 1
Effective Communication
Essential of Business Communication
Psychology
Semester 1/Year 2
Communication Law & Ethics
Statistics for Social Sciences
Training & Development in Corporate Context
Arabic 2 / Mandarin 2 / French 2
Grammar In Writing
Penghayatan Etika & Peradaban
Bahasa Melayu Komunikasi 2 (International Students)
Semester 2/Year 2
Community Event Management and Planning
Communication Research Method
Graphic and Creative Production
Fundamental of Advertising
Falsafah dan Isu Semasa
Pengajian Islam 3 / Ethics and Morale 3
Semester 3/Year 2
Media Planning / Digital Advertising / Copywriting
Web Design Production
New Media
Semester 1/Year 3
Financial Communication
Corporate Identity and Branding
Academic Writing
Media Technology and Society
Media Digital
Semester 2/Year 3
Communication Final Project
Event Management and Planning
Introduction to Data Analytics
Entrepreneurship with Digital Application 2
Media Planning / Digital Advertising / Copywriting 2
Khidmat Masyarakat 2
Semester 3/Year 3
Industrial Training
- Public relations specialist
- Sales consultant
- Public affairs director
- Corporate management
- Human resources
- Employee relations
- Corporate trainer
- Media relations
- Account executive
- Special events planner
- Communication consultant
- Speechwriter
- Event promotion
- Corporate recruiter
- Government affairs
- Local - RM49,105.00
- International - RM57,550.00
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